Ahhhh, summer in the air brings high school graduations, college graduations, birthdays, weddings, even times to appreciate your staff – and that means gifts. Sometimes all those presents come in extremely small packages… gift cards.
Gift cards, in my opinion, are both a blessing and a curse. The reason I say this is because it is a fabulous gift to allow people to choose what they want. In addition, the cards are easy to mail and don’t require tons of boxes or wrapping paper to make them look like presents. They are a curse because people forget about them or lose them in piles somewhere in their homes. I’ve encountered this a number of times, not just with clients but also among friends and family.